Getting Graphics: Graphic Design News from Eve Mazzara

Take your logo design seriously - its your company headshot

2011-06-30T11:24:00.000-07:00

Your company logo is the "face" of who you are and what you do. This is the image and words that your current clients associate with you and what new clientele will look for to find you. It should reflect what your business does and "speak" to the audience you are trying to reach. It need to be simple and effective at the same time.

Creating simple is not easy - logo work is the most difficult and time consuming design work to successfully execute.

Pictured is the CJ Design Group logo, an interior design firm. The logo is clean elegant and the colors are timeless - just like Cynthia Jervey's work.

Thank you Cynthia for letting me work on this project with you!

Think Twice About Your Business Card

2011-06-27T08:57:00.000-07:00

Here is a link to an interesting little piece CBS News did about Business Cards. I think we tend to overlook how important they really are. Take a look...

http://www.cbsnews.com/video/watch/?id=7358618n&tag=cbsnewsTwoColUpperPromoArea

Look at what your business does or is selling, see if your current business cards lives up to the task.

The Next Step for Brochures: EPUB eBooks

2011-06-23T17:57:00.000-07:00

Graphic design has evolved over time, it use to be all print, lots of newsletters, advertising and brochures. Today the graphic designer needs to grow in a new direction -- electronic. And not just websites but also Email Templates, magazines and brochures that can be emailed or downloaded. The Adobe Acrobat PDF changed how we print and output our designs and now we are making the next step into EPUB and eBooks.

The newest version of Adobe InDesign is addressing this in a big way. Now the design of your brochure will translate into an EPUB specifically formatted to be read on an iPad (or other pad device) or smart phone. InDesign gives me, the designer, the ability to export to the EPUB format and to specify how the content will be viewed on your mobile device. Of course, it also enables the EPUB to contain audio, video (we can even control the poster frame), we can skin the video with a controller, 360 degree viewing of an image, zoom control on images and more. We even have the ability to create covers and title pages that will display in iBooks.

I am very excited about the new direction graphic design is taking and I can’t wait to get started! I'll keep you posted on my progress.

Special Events, Special Invitations

2011-06-22T12:59:00.001-07:00

Special events can take on a special look! A conventional invitation, well designed is always noticed, but think about your event and what innovative idea can be translated into an invitation that doesn't necessarily arrive in an envelope. The invitation pictured below was to (yes) a tennis tournament and came in a tube which contained three tennis balls that had the company logo imprinted on them. This is branding that is surely kept by the recipient to either enjoy on the courts or playing with the family pet. Memorable...

Brochures come in all shapes and sizes.

2011-06-20T14:26:00.001-07:00

This multi-page brochure for Intercare Therapy was designed in landscape mode. The long format allows for large pictures and graphics. Since this is a "tell-all" brochure its nice to have those graphic elements breakup the copy as it flows over 20 pages. Remember that pictures tell your story too and combined with other graphic elements will help to guide a reader through important information contained in your promotional collateral.

Business Cards are a Big Deal

2011-06-17T12:24:00.001-07:00

Business Cards are an important part of your business, your card could possibly be the one and only thing a potential client and customer may have to remember you. Make sure your card matches your company brand and includes the important information someone may need to contact you.

I'm finding the important contact info has changed in the last few years. Today a direct line phone number or cell number along with your email and website address are key info to have on your card. Perhaps adding a QR Code that links directly to an important page on your website or a new customer incentive will also become essential.

Pictured in this posting is the new Green City card, just finished by GetArt Graphics!

Event Invitations can be Special

2011-06-15T09:05:00.000-07:00

Pictured below is the cover of this year's Santa Monica College Foundation's Dale Ride Interns reception invitation. For 20 years the SMC Foundation and the Dale Ride Family Fund have teamed up to send SMC students to Washington DC for an eight week program. Click on the title bar to find out more about this incredible opportunity.

And if the name Ride sounds familiar you may be thinking of Dr. Sally Ride (yes, she is Dale Ride’s daughter) who on June 18, 1983 became the first American woman to orbit Earth when she flew aboard the Space Shuttle Challenger.

Email Templates - we do that too

2011-06-14T13:52:00.000-07:00

Many companies use services such as Constant Contact to email their client base - well no need to fit your products and services into an already existing template - GetArt Graphics can create a custom one just for you. This will not only solidify your brand but be exactly what you are looking for and need. The one pictured here was created for Logos Bible Study in San Diego, California.

Third in a series of "creative" advertising

2011-06-13T09:58:00.000-07:00

Advertising can be a tricky thing. Repeated, consistent ads are the most effective. Shown below is the third in a series of "Creative Counsel" ads done for Tonkon Torp LLP. Each ad has a similar layout, all have inside front cover placement in the Portland Business Journal Book of Lists (a yearly publication) and they all feature artwork created by an employee of Tonkon Torp.

siddatech flower essences

2011-06-10T14:30:00.000-07:00

The packaging for Siddatech Flower Essences came together and visually works as a true product brand. Each product (16 in all) sports its own flower or fruit image and the beautiful photography looks wonderful on the crisp white glossy box background - eye candy to the shoppers at Whole Foods in Santa Monica!

David Anderson D.D.S. sporting a new website.

2011-06-09T16:27:00.001-07:00

Dr. David Anderson who has practice is located in Eugene Oregon, is boasting a new website designed by GetArt Graphics! He is an avid scuba diver and wanted a cool tropical look. I based the color palette on a photo of a parrot that I ran through Adobe Kuler to create the color swatches. All the photos are taken by Dr. Anderson and his wife, Kristina from their diving travels.

Adamm's Stained Glass Gallery has a new brochure!

2011-06-08T17:21:00.000-07:00

Adamm's Stained Glass Gallery has a new brochure - designed by GetArt Graphics (of course) - which includes a QR code on the front cover (lower right) that will bring you directly to their website. QR codes are easy to create and can be scanned by any smart phone.

Video IDs

2011-06-02T17:24:00.000-07:00

Create a video ID for your business! They are a fun and creative way to express what you are all about.

GetArt Graphics has launched a new web site!

2010-11-08T13:01:00.000-08:00

A new design and new layout - go check out the new GetArt Graphics web site. There is a lot to see and I'd love to hear your comments.

Can't beat great imagery, and that means good photography.

2010-09-21T20:17:00.000-07:00

This ad was done for WAVES LA, a home automation and theater business located in West Los Angeles. If you want an elegant home theater system, this is the company to hire. The photo was taken by David Blattel off the Santa Monica Pier during a sunset shoot.

New Work: Advertising is Big!

2010-09-21T20:04:00.000-07:00

Things are heating up for Fall and businesses are seeing the importance of advertising. In the last 30 days I've finished four new ads, the publications include: Esquire Magazine, the National Enquirer, The Portland Business Journal and the San Diego 2011 Arch Diocese Catholic Directory. Take a look: this was done for Tonkon Torp, LLP in Portland Oregon.

Why does your business need a graphic designer?

2010-07-22T10:48:00.000-07:00

Your business must communicate with your clients and in order to do so you must create a powerful and compelling message that sets you apart from your competition. Your marketing and selling materials must be a reflection of your company’s personality.

A well thought out branding package will not only convey a professional image and message to your clients but also will have longevity. You will be able to easily update and add new materials to it regularly - it will keep you ahead of the curve!

New Head Shot - by Photographer David Blattel

2010-07-22T10:42:00.000-07:00

Photographer David Blattel has done a terrific job of creating a new head shot for me. He is finishing up a few more and I'm happy to have a current photo for my postings!

Refilling the "Creative Well" at LACMA

2010-06-05T16:31:00.000-07:00

Spent today at LA County Museum of Art and it was fabulous! Lots of inspiration visiting old friends like: Pollock, Warhol, Lichtenstein, Picasso, Kelly & Koons plus many more! Also found a few new ones too like Robin Rhode from South Africa and Band by, Richard Serra - nice stuff.

Here's a shot of Urban Light, I'd love to see this at night - check it out - you will not be disappointed!

More Updates to the GetArt Web Site - Social Networking is a Must!

2010-05-27T12:00:00.000-07:00

There is new information and portfolio pages up on the getart graphics web site.

Check out links to my Twitter, Facebook and LinkedIn pages - please join and follow me!

Social networking has become an essential part of our business promotion and sales. Would you like a customized look that promotes the brand of your business on these site? I can help you with that! Its all part of the branding experience.

Feel free to contact me about your branding and design needs - I'm happy to help.

Building Your Brand - Using Fonts

2009-08-12T09:08:00.000-07:00

The next step in developing your brand is choosing a font. Pick one and stick with it!

Try and stay away from the typical and overused Arial, New Times Roman and Palatino. Choose a font that is distinctive and easy to read. Give your business a unique look, do the research, spend a little time and find a great font to represent your company — it will be well worth the added effort.

Take a look at some logo designs in the Portfolio section of the GetArt Graphics web site.

Brand Your Business — Use Graphic Design

2009-08-05T16:58:00.000-07:00

Part of establishing a "look" for your business is standardizing your color palette.

Make it simple — pick two main colors and stick with them. Write them down, create templates, always use those exact same colors.

Let them become your palette, be consistent in their use and they will be the beginning of your business brand.

Go to the GetArt Graphics web site and see brand examples in the portfolio.

Promote Your Business — Use Graphic Design

2009-07-28T16:36:00.000-07:00

Corporate identity goes beyond your logo, letterhead and business cards. Create a solid brand foundation with good consistent graphics.

Once the brand is established be sure to carry it through in a uniform manner with everything you produce. This tells customers who you are and will make your company recognizable and memorable.

To see some examples go to the GetArt Graphics web site.

The GetArt Graphics web site is up and running!

2009-07-23T08:37:00.000-07:00

The GetArt Graphics web site is up and running - without a glitch - check it out!

Thanks to Bob Bell at Full Blown Studio, a genius at web programming, the GetArt Graphics design web site is now functioning perfectly.

Visit often as there will be many changes and additions to the site as time goes on. You will see new portfolio work and testimonials from past and present clients.

Future blog posts will be about graphic design tips, how you can work to brand your company and why graphic design is important in the world around us.

The GetArt Graphics Web Site is Beta Testing

2009-07-21T17:51:00.000-07:00

At this point the new GetArt Graphics site is up and running. There is one glitch using Internet Explorer but that will be ironed-out asap and then it'll be time for a full-blown launch of the site. I'll be posting testimonials from clients soon and then in the days and weeks to follow, graphic design tips and tricks.

If you get a chance to preview the site, let me know how its working for you. Go to: GetArt Graphics now!

GetArt Graphics is programming its new site!

2009-07-18T17:53:00.000-07:00

Welcome to GetArt Graphics - the blog. I am in the process of programming my new site and everything is coming along nicely. I should be finished soon and am looking forward to the updated look, all the new portfolio pages and this blog!

I will keep you posted on my progress and soon I'll be setup to take your graphic design questions.

In the mean time please sign-up for my blog and I'll see you soon.